If you watched the video, you already know the story.
But if you’d rather read than watch, here goes…
I received an email the other day from a student of the Conversational Copywriting course.
He’d spotted not one but two typos in an email I sent out. And he wondered if, perhaps, I had done it deliberately.
His thinking, I assume, was that the typos somehow made me appear more “real”… imperfect and perhaps vulnerable.