In the words of GPT-4, “AI can mimic empathy to a certain degree, but cannot genuinely empathize with a human in the way humans empathize with each other”.
No AI can feel the emotions we feel. They can read the text of Romeo and Juliet, or the script for Sleepless in Seattle… and then mimic the emotion of love. But they cannot feel love.
They can’t love a person, or even care about that person. Whether a person is happy or sad means nothing to an AI.
Truth be told, sometimes being a great communicator isn’t about writing at all.
You can be in the presence of a great communicator while listening to an amazing TED talk, or in a classroom.
The same could happen while in conversation with a colleague or friend over coffee or a drink. It’s not just professional writers and speakers who have this gift.
What does it take to be a great communicator?
Four qualities jump to mind.
Truth be told, this video is an outtake.
I’ve been trying to record a video to put on the Conversational Copywriting homepage… but have yet to get it right.
Not even close, really.
To start with, I’m aiming for just under two minutes.
But the video above is a little over 4 minutes.
And I did a ton of takes before this one. And that meant the sun kept getting lower, right to the point where I got that highlight on the background on the right side.
Not a big deal, but enough to make me want to try again.
I’m in the early stages of preparing a presentation for an audience of therapists, coaches and other solo business owners who depend on the trust of their clients.
Part of my focus will be on writing a strong homepage headline.
The headline on your homepage is a big deal.
It does a lot of the heavy lifting for your site.
It’s often the first thing people read when they arrive at your site.
And in the same way that people will judge a book by its cover, prospective clients will likely judge your practice by the message you share on your homepage.
No pressure!
What do I mean by a “high-trust, relationship-based business”?
Here are a few examples…
You’re a life coach or business coach, consultant, freelancer, speaker, trainer, naturopath, yoga or fitness instructor, interior decorator or tree surgeon… and so on.
If your work brings you into direct contact with your customers and clients, consider yourself included.
Consider yourself excluded if you sell coffee mugs, shampoo, bicycles and most of the other stuff in and around your home.
There’s a key difference here.
Desperate marketers resort to cranking up the volume in their advertising.
If they’re not getting the results they want, they shout louder and more often, and in more places.
But, as they eventually discover to their cost, shouting louder doesn’t work.
It’s almost as if they’re saying, “Hey people, it seems you’re not hearing what I’m telling you… so I’m going to have to shout louder!!!”
But the problem isn’t that they aren’t being loud enough. Their problem is that they’re pitching the wrong message.
A message people don’t want to hear.