The web is not and never has been a one-way medium where companies get to talk AT an audience.
It’s a two-way medium. Our audiences are as active online as we are.
They get to talk as well… among themselves… to us… and about us.
This has a huge impact on how companies should pitch their products and services online.
And that, in turn, has a huge impact on we, as copywriters, use our craft.
Here, in no particular order, are 7 attributes that make conversational copywriting different… and make it the perfect fit for online marketers.