content

by
People listening to audio content with headphones.
People holding musical icons

Talking to each other is the most fundamental of all means of communication.

Go back a few tens of thousands of years, and you won’t find any communications technologies beyond simply talking to each other.

This is why audio is so deep-rooted in our psyches. Studies suggest that when we hear someone’s voice, the brain releases oxytocin – the hormone of love, trust, and empathy.

We love to listen, and we want to be heard. Even more, we love to be part of a community where we can both listen and be heard.

Read more

by
friends talking

If you think about traditional digital marketing, almost all the marketing materials and content are created by the company or organization.

Copywriters are hired to write Facebook ads and Google ads, email sequences, landing pages, sales pages, shopping carts, and more.

On the content side, writers are tasked with writing articles, blog posts, newsletter issues, social media posts, and so on.

A typical launch package comprises many thousands of words of professionally written copy and content.

As for the customers or audience… in the traditional marketing model, they are rarely required to write anything at all. Although a comment on a Facebook post is nice to see from time to time.

Read more

by

Ann Handley in conversation

In this post I get to interview best-selling author and Chief Content Officer of MarketingProfs, Ann Handley.

I’ve known Ann for over 20 years, ever since she first invited me to write for ClickZ, a website she co-founded with Andy Bourland back in 1997.

Through working with her and reading her books, I know we agree on most things when it comes to writing for the web.

That’s all very nice, but could also be a problem. Mutual appreciation interviews can get really boring, really fast.

So… I thought a little harder and came up with a slightly non-obvious line of questioning.

I don’t know what Ann’s answers will be. But I’m really looking forward to finding out.

Let’s get started.

Read more

by

Two swimmers underwater

In this post I get to interview Giovanni Ciampaglia, Global Marketing Director for Arena Water Instinct.

Giovanni and I first worked together several years ago when he asked me to write some web pages for the fitness equipment company he was working for.

Recently he reached out to me and said, “I’m looking into ways to improve our marketing efforts through better (conversational) copywriting…”

He wanted to hire a freelancer who was trained in conversational copywriting, and I was happy to introduce him to several of our course alumni.

And then I got to thinking… of all the industries that might latch onto the power and promise of conversational copywriting… swimwear??

Hence this interview.

Let’s get started…

Read more

by

Recently I published a survey with some open-ended questions about Conversational Copywriting.

In particular, I wanted to know how I was doing.

Was I doing a decent job of explaining what Conversational Copywriting is all about?

These were open-ended questions, inviting people to say whatever they wanted.

Even so, one request came in as a strong number one…

Read more

by

Differentiate yourself as a conversational copywriter

Hundreds of copywriters have now completed the conversational copywriting course.

And now I’m seeing how some of these writers are repositioning themselves as conversational copywriters.

Smart move.

This is a powerful way to set yourself apart from the crowd.

There are tens of thousands of competing freelance copywriters out there, all of them looking for work, all making much the same claims.

When you stand up, raise a hand and explicitly tell the world you’re a conversational copywriter, that sets you apart and shines a spotlight on your message.

Read more

SiteLock